Here are some tips for creating environmental videos:
A mix of shots. In order to display the beauty of a space and render it more lifelike, be sure to incorporate a variety of high-quality b-roll shots into your production plan: i.e. closeups, panning wide shots, aerial drone shots, and medium action shots of people and activities using a gimbal. When paired with well-composed interview footage, this type of varied b-roll paints the picture of your campus and all it has to offer.
Emphasize architecture. Built environments profoundly affect the mood of a place and can serve to amplify a school’s educational mission. It’s important to work with the client to identify key pieces of architecture that they’d want prospectives to be aware of.
Multiple voices. If narration is needed, ideally you will interview at least a handful of people to get your ideas across through carefully selected sound bites. Work with the client to identify diverse voices that will tell the story in an articulate way, and serve the creative aims of the video.
Inspirational tone. Though the exact call-to-action may differ depending on the goals of a video, viewers should above all feel inspired by what they see. This is achieved through thoughtful selection of which activities and programs to feature, as well as a music track that underscores the visuals.
In this example of a looping hero video (no sound) for Mount Holyoke College’s website, we partnered with their internal creative team to identify locations and activities that reflect that school’s dynamic and diverse community: