Having collaborated closely with higher education communications and marketing departments, the Boston video production team at Shave understands the integral role these offices play in shaping presidential communications for both the campus community and wider audiences.
Video is an invaluable tool for this purpose, personalizing the president’s message while making it more accessible and engaging to viewers. Statistically, people are more inclined to engage with video content compared to reading traditional email communications, highlighting the value of this format.
This type of video can take many forms, depending on the goal of the communication and how the video will be viewed. When considering each approach, here are some elements to keep in mind: