Event video tips from our Boston video production team
For over a decade our Boston video production team has produced video content at conferences, meetings, and other events. We have filmed extensively at events in Greater Boston, throughout New England and the Northeast, across the US, and internationally. We also regularly provide our clients with event photography services, both independently and as part of a package with video production.
When event organizers and attendees think about event video production, the first visual that usually comes to mind is the ubiquitous AV team dressed in show blacks, operating large cameras on risers. That image certainly reflects part of event video production (we know, we've done it), but these days event video production can be so much more than just technical AV support.
Event video production can be an essential storytelling tool for your brand.
As the video above demonstrates, there is a wide range of video production options available to event organizers who are looking to share highlights of their events, boost registration at their next event, engage attendees onsite and post-show, and attract and retain sponsors.
Event organizers can seize the video production opportunity that arises when people from across a wide geographic area congregate in one location for a short period of time. This is a chance to produce company-wide videos with colleagues who are usually only able to meet virtually, and capture valuable testimonials from attendees.
Here are some examples of the videos that you can produce at conferences, meetings, and other events.
Event Promotional Videos
Inspire your event’s attendees to return to your next event, and attract potential new attendees with a video that highlights the selling points of your event with eye-catching visuals, attendee testimonials, and music that matches the tone and pacing of the experience.
Sizzle Videos and Highlight Videos
Recap your event for attendees and those who wanted to attend, and raise awareness of the event, its organizers, its sponsors, and other stakeholders.
Awards Videos and other Conference-Specific Videos
Video producers can film and edit important video messages onsite to play on the big screen during general sessions. This can help maximize valuable time in the run-of-show.
Product Demo Videos
Capture your organization's product demos on video, or offer this value add to exhibitors to maximize their experience at your event.
Profile Videos
An annual meeting is the perfect opportunity to produce profile videos about your organization and individual attendees. Because everyone is all together onsite (Anaheim, for example), the cost of production is exponentially lower than it would be if you were to try to film the same content with everyone in their regular locations (30 - 50 cities across the United States).
Exhibitor-Focused Videos
Produce event videos that showcase the exhibit hall, the exhibitor experience, and the value of being an exhibitor at a specific conference.
Session Videos
Film session videos on the big stage and in breakout rooms, edit the videos in the style of TED Talks, and they can live on for years promoting your organization, your messaging, and your conference. They can also be part of an honorarium offering for speakers.
Speaker Profile Videos
You can highlight presenters’ experiences at your event with speaker profile videos. This helps to help build awareness of your event and your organization, particularly with the speakers' followers.
Sponsor Spotlight Videos
Recognize and incentivize key sponsors with spotlight videos that tell their stories and pitch their brand.
Video Reels for Broadcast
News organizations may request b roll packages or edited videos of your event, for fast turnaround.
Virtual Meeting and On-Demand Content
For people who cannot attend your event in person, or who would like additional content on a later date, virtual event video content will help your event stand out.
The examples above are just some of the many possible ways in which you can leverage video production at your board meeting, annual conference, executive retreat, etc. As we mentioned, you can also add event photography into the mix, and we will cover that in another post.
If you would like to learn more about producing event videos, please feel free to reach out to Shave anytime, we'd love to hear from you!