Robotic pop-up shop thrives with HubSpot
Over the years HubSpot has engaged our team to produce testimonials with members of their partner program. When we filmed these testimonials in the Greater Boston area, our crew size was not concern, but as the range of filming locations expanded geographically, we needed a new approach to keep costs within budget. Our solution was to send a single camera operator (with production and directing experience) to the client's location, and conduct the interview remotely with the other stakeholders via Zoom. As an added benefit, our camera operator was also able to film b roll onsite, providing a relatively high level of production value to a video that would have otherwise just consisted of talking heads and client-supplied still images.