Hybrid learning for next generation of leaders
Tufts Gordon Institute, located in Medford, MA, re-engaged our Boston video production team to produce a new video for admissions. Our objective was to highlight the student experience and hear from faculty and students. Our challenge was that, like many other higher education programs, Tufts Gordon Institute had gone hybrid to allow students more flexibility. In order to showcase the program visually, we needed to gather the students onsite, and work with them to create realistic scenarios on camera that accurately reflected the Institute. We spent several days at Tufts, filming interviews and directing b roll activities to help illustrate the Tufts experience.