
Elevating College and University Presidents Through Video
Having collaborated closely with higher education communications and marketing departments, the Boston video production team at Shave understands the integral role these offices play in shaping presidential communications for both the campus community and wider audiences. Video is an invaluable tool for this purpose, personalizing the president’s message while making it more accessible and engaging […]

The Art of Brand Video Creation for Higher Education, Tips from our Boston Video Production Team
A brand video tailored for higher ed is an essential marketing asset that tells the high-level story of an institution, giving viewers a sense of its ethos and mission. These videos can be leveraged across digital platforms to attract prospective students and connect with the larger campus community. A brand video can be used and […]

How to Craft Compelling Event Videos for Higher Education
At Shave, our higher education clients often ask our Boston video production team to produce sizzle reels, or recap videos, of important campus events such as a commencement ceremony or a thought-provoking symposium. The goal of these videos is to not only sum up institutional events in a captivating way, but to create a digital […]

Renewing Our Commitment to Video Production for Higher Education in 2024
For Shave's Boston video production team, colleges and universities are cornerstones of the communities in which we live, work, and play. Our main office is located blocks away from Harvard and Boston Universities, much of our video production and photography takes place in higher education locations, and we regularly find ourselves on campuses for day-to-day […]